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Alice Blue is a well-known online discount stockbroking firm from south India. It was founded by Mr. Sidhavelayutham M in 2006.
Aliceblue is a registered member of NSE, BSE, and MCX and provides trading services in Equity, Currency, and Commodity. It provides DP (Depository Participant) services through CDSL (Central Depository Services Limited). It also provides Mutual Funds services to its clients.
Alice Blue offers a Freedom 15 brokerage plan. In the Freedom 15 plan, the company offers Rs 15 per order or 0.05% on trade value whichever is lower.
Alice Blue provides exposure margin up to 5 times for intraday segment on the amount deposited by the client. With Alice Blue, clients can avail tools like Margin Calculator, Brokerage Calculator, Pivot Points, RSM Live and Trade Link.
Alice Blue manages their day to day operations through its corporate office in Bangalore. Apart from that Alice Blue has 25+ branches and 1000+Â business partners across India. Currently, Alice Blue has 1,49,397 active clients with NSE.
Alice Blue offers Freedom 15 brokerage plans to its customers. In the Freedom 15 brokerage plan, Alice Blue offers a discount brokerage model.
In the Freedom 15 plan, Alice Blue charges brokerage of Rs 15 per executed order or 0.05% on trade value whichever is lower. Here, clients pay a maximum brokerage of Rs 15 per executed trade irrespective of trade volume or trade quantity.
Segment | Aliceblue Brokerage Charges |
Equity Intraday | Rs 15 per order or 0.05% whichever is lower |
Equity Delivery | Zero Brokerage |
Equity Futures | Rs 15 per order or 0.05% whichever is lower |
Equity Options | Rs 15 per order |
Currency Futures | Rs 15 per order or 0.05% whichever is lower |
Currency Options | Rs 15 per order |
Commodity Futures | Rs 15 per order or 0.05% whichever is lower |
Commodity Options | Rs 15 per order |
Aliceblue Charges | Equity Intraday | Equity Delivery | Equity Futures | Equity Option | Currency Futures | Currency Options | MCX Futures | MCX Options |
STT/CTT | 0.025% on the sell side | 0.1% both buy & sell | 0.01% on sell side | 0.05% on sell side (on premium) | No STT | No STT | 0.01% on sell side | 0.05% on the sell side |
Turnover Charges | 0.00345% NSE | 0.00345% NSE | 0.0020% NSE | 0.053% On Premium | Rs 260 per Crore | Rs 260 per Crore | Rs 260 per Crore | Rs 260 per Crore |
Clearing Charge | Rs 100 Per Crore of Turnover | Rs 2000 Per Crore of Turnover | Rs115 Per Crore of Turnover | Rs 3000 Per Crore of Turnover | Rs 200 Per Crore of Turnover | Rs 3000 Per Crore of Turnover | Rs115 Per Crore of Turnover | Rs 3000 Per Crore of Turnover |
GST | 18% | 18% | 18% | 18% | 18% | 18% | 18% | 18% |
Stamp Duty | 0.003% | 0.015% | 0.002% | 0.003% | 0.0001% | 0.0001% | 0.002% | 0.003% |
Sebi Fee | Rs 10 per Crore | Rs 10 per Crore | Rs 10 per Crore | Rs 10 per Crore | Rs 10 per Crore | Rs 10 per Crore | Rs 10 per Crore | Rs 10 per Crore |
In addition to brokerage charges, Alice Blue has some other charges too. Other charges are as follows:
Alice Blue provides a decent margin of up to 5x for intraday trading and up to 4x for equity investment.
Segment | Intraday | Overnight Positions | ||
MIS | C/O | B/O | ||
Cash | 5x | N/A | 5x | 4x |
NSE Futures | 1x | 1x | 1x | 1x |
NSE Options | 1x | N/A | N/A | 1x |
NSE Options Sell | 1x | N/A | N/A | 1x |
Currency | 1x | 1x | 1x | 1x |
Commodity | 1x | 1x | 1x | 1x |
Opening an account in Alice Blue is very simple and easy. In Alice Blue, a demat account can be opened both online and offline.
Account opening is free in Alice Blue. Alice Blue AMC charges are Rs 400/- per year which are deducted at the rate of Rs.33.30 + GST per month.
Type of account | Trading And Demat (Without Commodity) | Trading And Demat (With Commodity) |
Online account | Free | Free |
Offline account | Free | Free |
AMC Charges | Rs 400 + GST | N/A |
In the process of online account opening, the client’s aadhaar card needs to be linked to the mobile number. If the mobile number is not linked to the aadhaar card, then clients can send a physical copy of the account opening form to Alice Blue’s office by post or courier.
 Note: It takes 24 hours to open an account after receiving the form.Â
Alice Blue provides an ANT (Analysis and Trade) trading platform to its customers. This trading platform is available in Mobile App, and Web. This innovative platform helps traders make informed decisions while trading.
ANT Alice Blue acts like personal trading assistance that provides customized strategies, faster trade execution, zero time lag, advanced charts with years of historical data, intelligent alerts, and much more.
ANT Mobi is a mobile trading platform that can be used on android and iOS devices. Clients can trade directly from charts using this platform.
ANT web is a browser-based trading platform. This platform does not require any additional software. Clients can customize and save platform layouts in ANT web as per their trading needs and experience level.
Margin Calculator – In the margin calculator you can check the minimum margin required to trade in equity shares.
Brokerage Calculator – In a brokerage calculator, you can check how much brokerage and tax will cost on the trade you want to make.
Pivot Points – A pivot point is a technical indicator used to determine the overall trend of the market. Alice Blue provides you daily and weekly pivot levels.
RMS Live – With Alice Blue RMS updates you get the latest updates related to your trades as well as various developments in the exchange.
Trading Link – With Trade Link you can share your trading ideas through a link containing prefilled order details to help your family/friends/clients. With this link, your family/friends/clients trade in a single click.
Just as every stock broker has advantages, they also have some disadvantages. The pros/advantages and cons/disadvantages of Alice Blue are as follows.
Alice Blue is one of the best discount stock broker. It is regulated by SEBI.
On the positive side, Alice Blue brokerage charges are lower compared to other brokers. Also, there is no brokerage fee for equity delivery. In addition, the account opening process is hassle-free and fast.
On the negative side, Alice Blue charges an additional Rs 50 for call and trade services.
We recommend Alice Blue to clients who prefer the lowest brokerage.
That’s all for Alice Blue review. Please leave a comment if you have any queries.
Alice Blue has been serving since 2006. It is a member of NSE, BSE, MCX, and MSC, regulated by the Security Board of India(SEBI).
No major violations have been reported against Alice Blue. That makes Alice Blue a reliable and trustworthy broker.
Alice Blue was founded in 2006 by Mr. Sidhavelayutham Mohan. He is currently the Group CEO & Managing Director at Alice Blue.
ANT is a trading platform offered to customers by Alice Blue. Alice Blue claims that this trading platform is a simple, easy-to-understand, ultra-fast trading platform that meets every trader’s needs!
The Ant Trading Platform is available in two variants, Mobile APP and Web. Additionally, with ANT Plus API’s help, you can create your own trading platform or algo trading application.
Yes, Alice Blue is a SEBI registered stock broker.
Alice Blue was founded in 2006 and has been providing trading and investment services for over 16 years.
DP charges mean Depository Participant charges. DP charges are applicable when you sell holdings from your demat account. DP charges in Alice Blue are Rs. 15 + GST.
It takes 24 working hours for your money to be credited back to your bank account after requesting a withdrawal with Alice Blue.
Alice Blue charges only Rs 15 for intraday trading, irrespective of trade quantity or turnover. Their ANT Mobi app is great. It has 100+ indicators and 10+ Stock Screeners. It also has 1 min, 2min, and 3 min charts which are helpful for intraday trading.
In addition, Alice Blue offers exposure margins of up to 5x for intraday trading.
Overall, Alice Blue is a great choice for intraday trading.
Alice Blue AMC charges are Rs.400 + GST. Which will be deducted at the rate of 33.30 + GST per month.